Awareness week

I spotted a rather interesting article in this morning's edition of The Metro, written by Jo Steele.

Ms Steele has done a great bit of investigative journalism and discovered that this week alone there are 14 different 'awareness' weeks. Ranging from cheese, children's books, meals-on-wheels and outer space, this is the biggest week in the calendar for awareness programmes. Wow!

In fact, Ms Steele has deduced that October is in fact the busiest in the whole year for such weeks with a grand total of no less than 46 awareness weeks! Double wow!!

And, last but by no means least, did you know that awareness weeks all began back in 1957 with the first Christian Aid Week?

So there it is. It's official. We're surrounded by awareness programmes. Of course, I doubt that's going to stop any of us from running another one!

Comments

[Alice Shortcake]

It's a damn shame that there isn't a "Lazy Journalism Awareness Week". Miss Steele's abysmal reporting of the case in which "psychic" Patrick Hutchinson's evidence-from-beyond-the-grave convicted a paedophile was a prime example of this:

http://www.metro.co.uk/news/article.html?in_article_id=173539&in_page_id=34

Go to
http://badpsychics.com/thefraudfiles/modules/news/article.php?storyid=828

to find out more.